Q Media Writing Story-structure 3 – Assignment 1 Instructions: 1. Use the information below to write a story in the Wall Street Journal structure. 2. Label the nut graf Details: • Refer to the WSJ graphic before you start. • Remember, the lead will still be one sentence in the first paragraph. • Start with something about the mother and daughter. • Use correct attribution with quotes, paraphrasing and partial quotes. • Use says instead of said for this type of feature. • Correct AP style errors. Girls between the ages of 8 and 13 represent a recognized and powerful retailing force from the American Marketing Association. From the creation of hip stores such as Justice to new styles to celebrity clothing lines, fashion retailers are taking aim at these young consumers – and their mothers. One market research group, Packaged Facts, estimates the combined buying power of tweens will grow from $39 billion in last year to $43 billion this year. Wynne Willis, a spokeswoman for Sweet & Sassy, a spa-salon-party store at Three Ponds Shopping Center, said three factors are involved in marketing to tweens. “They themselves are more empowered,” she said. “They have money that they’re actually spending toward some of these decisions. Second, their parents are very involved.” Third, she said, “they are also a potential for the future. You’re really setting up that brand relationship at a young age, and if it goes well, that will be maintained going forward as they become older.” Although a girl may be spending her own money, at this age, her mother still plays heavily into clothing decisions. Mothers often prefer age-appropriate clothing. Regina Martin enjoys shopping with her daughter Joleen, 12. When Joleen was 11, she stopped wearing the clothes her mother picked out for her. “If I buy it, she won’t wear it,” said her mom. “It’s a waste of money. It’s a waste of time.” Today, mother and daughter shop together, with Joleen often using her own money to buy the clothes on which she and her mother can agree. “We both have to agree,” said Regina Martin, who insists upon age-appropriate clothing. “She won’t just get her way all the time.”